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Loop Trolley and the Story of Joey Pennywise & Uncle Samuel Moneybags

January 6, 2022 Featured, Local Business, Planning & Design, Politics/Policy, Retail, Taxes, Transportation Comments Off on Loop Trolley and the Story of Joey Pennywise & Uncle Samuel Moneybags
The green car over the service pit is a Melbourne car from Seattle

Joey Pennywise sold widgets and wanted to increase sales. To do this Pennywise thought to buy 5 smart outfits to standout from generic & common widget salespersons. But Pennywise didn’t have the funds to buy the desired outfits.  Pennywise likes all things vintage and knows used outfits can be purchased much cheaper than those fancy new European outfits. Even after good cleaning and a tailor having to rework each outfit it’ll be cheaper ($3,700 vs $10,000).

This is where frequently generous uncle Samuel Moneybags enters the picture. Pennywise asks Uncle Sam for the money to buy five really nice game-changing used outfits. Uncle Sam grants Pennywise the requested $3,700.

All of Pennywise’s friends thought it would be better to get brand new outfits, even though they cost substantially more initially. They warned the continued cost to repair seams, replace buttons, fix zippers, etc would be easier to live with. Plus, they thought their friend should get something that’s fashionable now, not something worn many generations ago. Something better suited to the needs of the 21st century widget salesperson, not one from a century ago. The widget game just is different than it was more than a century ago.

After purchasing the used outfits Pennywise had them cleaned and altered to fit. Looked just like a widget salesperson from 1915. Additionally Pennywise got a new closet organizer to keep the outfits neat and ready.

Initially everyone was supportive, but Pennywise was often late to meetings because of wardrobe malfunctions. Plus walking in century-old shoes wasn’t nearly as fast as new sneakers. Still, sales the first few days were great, but then they dropped off considerably. Pennywise couldn’t afford to keep up with the expensive dry cleaning and fixing fragile threads. After failed attempts to get additional funds from uncle Sam, Pennywise reduced how often the vintage outfits were worn.  Until it was zero times per week.

Friends suggested Pennywise invest in the cleaning & repair costs, but there was no money left. So the expensive outfits hung in the beautiful new closet not getting used. Pennywise was still proud of the fact these outfits cost a fraction of what new outfits would have. The irony was lost on Pennywise.

Friends, miraculously all fans of Marie Kondo, said to wear them or give them up. “Sunk cost” proclaimed some friends advocating for getting rid of them. “They money has already been spent, spending even more isn’t going to change that,” they’d say. Over and over.

Meanwhile, Pennywise inherited a bunch of money from another relative, the family blacksheep Stanley K. Pennywise wasn’t sure if any of the new money should be invested in the vintage outfits taking up space in the closet. Pennywise surveyed friends and a majority said to use the funds for other needs, like sourcing better widgets. “Sunk cost!” Blah..blah…blah…

Then uncle Sam said if Pennywise doesn’t begin wearing the outfits soon they initial outlay would need to be returned. If not, small claims court to recover, no new requests will be considered. None. Pennywise depends on the generosity of uncle Sam,  but isn’t sure how to decide what to do.  The now-angry mob of friends begin chanting “SUNK COSTS!”, but this doesn’t help Pennywise reach a conclusive decision that will make everyone happy — especially rich uncle Sam.

Finally one friend (named Bla Gher) came forward, disclosing initial preference for more expensive modern outfits and opposition to vintage outfits, offered some additional accounting terms nobody had yet considered.

“Relevant costs” and Incremental analysis” Bla Gher said enthusiastically.  One friend in the group quickly stood and said “Sunk Costs!”  as others nodded in agreement without fully understanding any off the terms. Bla Gher explained that sunk costs are funds already spent that can’t be recovered, incremental analysis is a process of looking at all options and comparing the relevant costs — since sunk costs are, sunk, they’re not relative to the current discussion about figuring out what to do next.

Bla Gher repeated: the initial $3,700 cost of the outfits is no longer relevant to discussing future options.

Gher then outlined Pennywise’s possible options, all to be priced and evaluated:

  1. Do nothing: Leave the outfits in the closet to collect dust. Don’t take any angry calls from uncle Sam, accept that previous generosity has just ended. Set aside $3,700 plus fees in case you lose in court.
  2. Reduce sunk amount: Auction the vintage outfits, use that recovered money to remake the closet so it looks like it did before. Also sell all sewing machines, steam irons, bolts of fabric, buttons, etc.  And, like above, don’t take any angry calls from uncle Sam, accept that previous generosity has just ended. Set aside $3,700 plus fees in case you lose in court.
  3. Double down: Rather than the small amount to cover cleaning and repairs for a short while, put $3,700 from uncle Stanley into adding more vintage outfits so Pennywise can be seen only in a vintage outfit. Seven days a week, morning to evening. For analysis purposes, estimate if this would impress widget buyers enough to justify the additional expense.
  4. Mix & match: determine if anything, such as the closet, platform shoes, etc could still be used with those sexy modern European outfits. If so, Pennywise could expand the sales territory — serving the needs of more widget buyers and users. Funds to do this can come from $3,700+ of the money from uncle Stanley, and possibly more from uncle Sam! However, Joey Pennywise should no longer be involved in outfit decisions.

Bla Gher doesn’t know which of the above is the best option as the pricing and analysis hasn’t been done.

The End.

— Steve “Bla Gher” Patterson

Bla Gher concluded by saying until the above options (and any others) are impartiality analyzed there is no good way to know which option is best.

 

A Tour of City Foundry St. Louis, the Food Hall, and Fresh Thyme Market

December 21, 2021 Featured, History/Preservation, Midtown, Planning & Design, Real Estate, Retail Comments Off on A Tour of City Foundry St. Louis, the Food Hall, and Fresh Thyme Market
One of my favorite views is seeing the remains of the elevated railroad line.

Today’s post is a look at City Foundry St. Louis, a new retail & office development in an old foundry along Forest Park Ave., between Spring and Vandeveter.

Almost 100 years ago, the Century Electric company purchased the Midtown St. Louis property now known as City Foundry STL. At the time, Midtown was a manufacturing hub for the city, thanks to its proximity to the Wabash Railroad line, which cuts across the City Foundry STL Property.

Century Electric was one of the top 3 manufacturers in the city, manufacturing motors and generators that were sold internationally. In fact, Century’s motors helped spark the development of small household appliances.

While the foundry changed owners over the years, and the products produced there changed, one thing did not: nearly 24-hour-a-day work continued on the site until 2007.

Today, this 15-acre site is being reimagined as City Foundry STL, with first-to-the-area makers and merchants moving to the complex. We can’t wait to for you to be a part of the next chapter of this storied creative complex. (City Foundry St. Louis)

First, a definition:

A foundry is a factory that produces metal castings. Metals are cast into shapes by melting them into a liquid, pouring the metal into a mold, and removing the mold material after the metal has solidified as it cools. The most common metals processed are aluminum and cast iron. However, other metals, such as bronze, brass, steel, magnesium, and zinc, are also used to produce castings in foundries. In this process, parts of desired shapes and sizes can be formed. (Wikipedia)    [An aside: a segment from a 1997 Simpsons episode comes to mind]

I’ve lived in St. Louis for over 31 years now, but don’t recall the name Century Electric. My memory of the foundry was the smell making automotive brake parts for Federal-Mogul. My post from last month: A Look at City Foundry St. Louis…in August 2013.

The 1909 Sanborn Fire Insurance maps show a few scattered wood frame buildings in this area, not a foundry. City records list four buildings on the site:

  • Manufacturing 1932: 146,015 square feet
  • Warehouse 1937: 66,197sf
  • Warehouse 1953: 38,640sf
  • Manufacturing 1982: 5,760

Let’s take a look, getting into some history along the way.

This 2015 photo looking east shows a new intersection on Vandeveter with a driveway for the then-new IKEA.
Leaving IKEA we see the low building along Vandeventer no longer exists. My assumption is this was the 1982 building.
Looking left we see the intersection of Vandeveter & IKEA Way now includes Foundry Way to the east.
Foundry Way would be named Clark Ave if they continued the name from east of Spring Ave. The open land on either side here is for future phases. Sidewalk only on the south side, for now.
One of my favorite views is seeing the remains of the elevated railroad line.
My 2nd favorite view is toward the left, looking NE. The repetition of old piers the held the railroad tracks is just lovely to my eyes. The bright red wall on the left, not so much.

I wanted to know more about Century Electric so I began scouring the Post-Dispatch archives online via the St. Louis Public Library. Here’s a bit of what I found in a Post-Dispatch article from December 25, 1949, P61:

  • Century Electric organized 1900, incorporated 1901
  • first workshop an old church at 1011 Locust
  • first working motor tested on thanksgiving day 1903 — sold to Rosenthal-Sloan Millinary Co.
  • products shipped to 90 foreign countries
  • first to offer repulsion type motor in small sizes
  • a century motor was in the first successful home refrigerator
  • manufactures everything except the wire
  • foundry address is/was 3711 Market Street — before I-64/Hwy 40 went though.

Let’s resume the tour.

Again, I love the concrete railroad piers. Using them as an element is better & cheaper than removal and dumping in a landfill.
Here it begins to open up. The silver metal building is one of two new buildings designed to hide the new multi-level parking garage that was cut into the land between Forest Park Ave and the historic foundry.  These new buildings are considered “liner buildings”, shallow structures designed to screen and offer a nicer street view. We’ll visit that upper area later.
Now we’re facing east, with the old foundry on the right, new liner buildings hiding the parking on the left.
The food hall is the main public attraction in the old foundry building. More on this food destination below.
Continuing further east, toward Spring Ave. Old foundry still on the right, liner still on the left.
Almost to Spring Ave we get to the 1937 building that houses Fresh Thyme grocery store. You can see the east end of the parking garage.
Looking north/uphill along Spring Ave from near I-64 we can see foundry offices that used to front onto Market Street, the foundry, and the SE corner of the building that’s now Fresh Thyme.

Let’s go out to Forest Park Ave and approach from the west.

This approach is the worst, blank wall, no street trees, gravel instead of landscaping.
Looking back west, toward Vandeventer Ave.
This is the primary pedestrian access from Forest Park Ave., the new garage on the left. Dreary, but at least it’s wide. This brings you in at the upper level, mentioned previously.
Looking west, toward IKEA. Again, the vacant land will be for a future phase.
Looking southeast we get a good look at the old foundry.

One last exterior area to show you, the building on the SW corner of Forest Park & Spring avenues. It began as the new offices of a local grocery chain, so using it for a new grocery store is very fitting. From the Post-Dispatch July 18, 1937:

This 1937 article announces the construction of a new building to be built for the Tom Boy Stores grocery chain. A few years later I saw it written Tom-Boy and then Tomboy before disappearing in the archives.
Looking SW from the opposite corner at Spring & Forest Park avenues. Spring continues down the hill, where we were earlier.
Looking south across Forest Park Ave
In front, the door isn’t the main entry. I love that a building built for the offices of a grocery chain with late 19th century roots is now used as a grocery store.
The main entry is in the west facade, facing the top level of the parking garage. This photo was taken on opening day, 11/10/2021.
Looking back north toward Forest Park we see a protected pedestrian route to the right of the yellow bollards. Unfortunately they’ve been filing it with extra shopping carts lately, defeating the purpose.
Looking back out toward the parking. New hotel with rooftop bar across the street, in the background.

Let’s go inside Fresh Thyme, later we’ll go into the Food Hall.

When you enter the main doors, you head to the left.
They’re known for having nice produce that’s nicely displayed.
I love the old industrial skylight.
Inside looking north toward the meat & deli areas.
In the NE corner is a seating area, I can imagine Saint Louis University students/staff/faculty walking over here, meeting friends.
The compact store is well-stocked, though they don’t yet have sweetened condensed milk.
Even checkout is self serve, though there are a lot of employees to help you. Some are for smaller purchases while others are for larger with more area for scanned items.

Fresh Thyme Market has other locations in the region, on both sides of the river. The grocery chain in based in suburban Chicago (Downers Grove, IL). The large chain Meijer is an investor, their nearest location is Springfield IL. So you’ll see some Meijer products on shelves.

On opening day I planned to get a package of Meijer frozen tuna steaks that I priced on the Fresh Thyme’s website (Kirkwood location). At this new location the very same item was 50% more than in Kirkwood. WTF!?! I ask the manager why the price is so much more. The answer was unexpected. The Fresh Thyme Market at City Foundry STL isn’t part of Fresh Thyme’s system, including pricing. Fresh Thyme investor Meijer is a partner on this location, so the pricing is based on that.  The manager told me they’d match the significantly better price at checkout. To this day if you do a search on the actual Fresh Thyme website for the nearest location it won’t find the City Foundry location. It’s not on the Meijer website either. Very weird.

Other than the frozen tuna steaks the prices I’ve checked have all been reasonable, their milk price is the best I’ve seen anywhere in the region. We’ve been back numerous times, a welcome new addition. Now if they’ll just stop filling the ADSA-compliant accessible route with extra shopping carts.

Moving on, let’s visit the Food Hall.  First, a food hall is not the same as a food court:

Here are 4 things about food halls and what makes people love them:

  • Food halls are usually a collection of small, locally-developed restaurant concepts or outright new creations that come from the minds of local chefs or start-up entrepreneurs and restauranteurs. They offer an assortment of unique food and beverage items that are usually cooked from scratch (prepared from raw ingredients vs. shipped in partially or wholly made) or nearby in a commissary (but still from scratch). On the other hand, food courts are usually filled with national chain restaurants that offer little scratch cooking and little-to-no brand cache.

  • Food courts will typically feature a cast of usual players like one or two Asian concepts (with one or both of them serving a version of Bourbon chicken), an ice cream place, a pizza place, a burger chain or two, a Latin concept, a hot dog concept, a cheesesteak concept, and maybe a cookie place. The dining options in a food hall are more in line with a collection of food trucksat a food truck park than the food found in a food court, with ethnic favorites like Vietnamese bao buns, Cuban street sandwiches, wine and cheese, Italian sandwich or pasta shop, local ice cream or gelato, chocolatiers, or Napolitano style pizza (vs. Sbarro’s par-cook-n-reheat slices), southern fried chicken sandwiches, and just about anything you can imagine.

  • Food halls are aesthetically pleasing, often in turn-of-the-century warehouses, train stations, or old mills with high ceilings where the building’s history is partially or mostly preserved. Ponce City Market was originally a Sears & Roebuck distribution warehouse. Chelsea Market in New York was a Nabisco factory where the Oreo was invented. Quincy Market in Boston is one of the oldest food halls in America (it was a food hall before folks started calling them food halls) and sits next to historic Faneuil Hall…it was designed from the beginning (1824-1826) to be a marketplace. In a food hall, the charm of historic significance combines with the unique food offerings and the novelty of reclaimed industrial space to form a city’s social nucleus, while food courts are really little more than uninspired feeding pit stops for mall shoppers.

  • Food halls are destinations. Retail stores are few and are injected to add interest and shopping-as-entertainment to the food experience, but they must convey a consistent lifestyle “voice” to their visitors. Anthropologie, Lululemon, or Madewell are common national retail supplements. Food courts are designed to keep shoppers shopping so they don’t leave the mall when they get hungry… the food supports the shopping, not the other way around like in a food hall.

Ready?

Entry before you get into the main space.
The main space is in the heart of the old foundry, very industrial.
Tables & chairs are throughout the large space. Vendors have small storefronts.
Most vendors are walk up.
But a few also offer bar seating. This might not be ADA-compliant because a person in a wheelchair couldn’t eat here, will need to see if they have a provision for that.

Concluding thoughts on City Foundry St. Louis

I was very happy & curious when I first heard the developers planned to keep the old industrial buildings rather than scrape the site clean. Overall I’m pleasantly surprised by how they’ve turned an old dirty industrial site into a retail & office destination. If you haven’t been I recommend visiting.

Transit users can take MetroLink to either Grand or Cortex, the nearest bus lines are the 42 & 70.

— Steve Patterson

 

Research Notes on the History of Grocery Stores in St. Louis, 35 Years Since Kroger Closed

November 15, 2021 Featured, Local Business, Retail, STL Region Comments Off on Research Notes on the History of Grocery Stores in St. Louis, 35 Years Since Kroger Closed

After visiting the newest grocery store in St. Louis last week, I took a deep dive into the history of grocery stores in St. Louis, spending hours in Post-Dispatch archives through the St. Louis Public Library website. I’ll write about the new store soon, but today is my research incomplete notes.

The Schnucks on Lindell (Lindell Marketplace) was one of two Kroger’s under construction when they left in 1986. National bought this location, Schnucks got it later when they bought out National. Schnucks then closed their Delmar & Kingshighway location, where an ALDI was built less than a decade ago.

It was 35 years ago today (11/15/1986) the first of Kroger’s 54 St. Louis area stores began closing, following their decision to pull out of the St. Louis market after 74 years. Most would reopen as a National, Shop ‘N Save, or Schnucks. These other chains each closed some of their existing locations in older/smaller buildings. Other Kroger locations closed. Cincinatti-based Kroger remains a huge player in the national grocery market.

I moved to St. Louis in August 1990, so Kroger leaving was recent history.  As I recently learned, there’s so much history before Kroger left.  My research is still ongoing, but I wanted to share what I found so far:

  • A & P was already in St. Louis in 1886. A December 20, 1886 advertisement listed 3 locations: 611 Franklin, 1256 S. Broadway, and 712 N. Broadway. [I’d heard of A & P numerous times of the years, but didn’t know anything about it so I turned to Wikipedia: “The Great Atlantic & Pacific Tea Company, better known as A&P, was an American chain of grocery stores that operated from 1859 to 2015. From 1915 through 1975, A&P was the largest grocery retailer in the United States (and, until 1965, the largest U.S. retailer of any kind).”  Wow!]
  • A May 5, 1895 A & P ad showed four stores, but one change from 9 years before. The 611 Franklin store wasn’t listed, but 1043 Vandeventer was added.
  • 1901 Straub’s opened, per their website.
  • March 12, 1908 advertisement for Maurer’s meat & grocery stores listed five locations: 8 & 10 S. Jefferson, 2612-14 Franklin, 3858 Garfield, 1402 Market, and 1740 Division.
    9/29/1911 display ad for Maurer-Remley Meat and Grocery Co., 21 locations (not listed)
  • 11/12/1911 David L Remley sues scale co. Recently merged with Jacob Maurer’s stores.
  • 1912 Kroger buys 25 Maurer Remly Meat & Grocery Co. locations. [Maurer & Remley both grew quickly by opening stores or buying out others.  In 4 years Maurer went from 5 to 25 locations before selling out to Kroger. 
  • Saturday  10/12/1912 Kroger bought ground & a plant bounded by Tiffany, vista, rutger, and frisco tracks. Had already purchased 30 Maurer-Remley stores. [25 or 30? stores purchased]
  • Per the Dierbergs website: one store was purchased on Olive, east of the present day I-270. A merchant had opened that store in 1854!
  • Monday 12/16/1935 ad for A&P — the great Atlantic & pacific tea co. 2300 n union, 2905 n Newstead, 4135 shreve, 3127 s. Grand, 3155 Park, 4065 Shaw, 7501  S. Broadway, 5535 S. Grand, 5009 Gravois, 8126 Gravois, 4607 macklind, 118 Lemay Ferry, 5707 Delmar, 6388 Delmar, 6689 Delmar, 6720 w. Florissant, 6208 natural bridge, 8820 St. Charles rock road, 7200 Oakland, 8 s Euclid, 4753 McPherson, 528 n. Taylor, 4389 Laclede, 46 n. Central, 15 s. Florissant in Ferguson, 2533 Woodson Road in overland, 121 n Kirkwood, new store opening 102 Lockwood in Webster groves.
  • Apparently the Schnucks at 10275 Clayton Rd was originally a Bettendorf or a Bettendorf-Rapp store.

    1939 the first Schnucks opened, per their website.

  • Wednesday 3/21/1956: New Detroit based food group ACF-Wrigley purchased Fred P. Rapp Inc includes 10 stores and a warehouse. ACF formed in December 1955 by merger of wrigley stores and big bear super markers of Detroit, standard food and humpty dumpy & subsidiaries of okc, A Wolf Inc, a Detroit wholesaler. They later acquired 13 supermarkets operated by food town stores of Cleveland.  Five new Rapp stores planned for STL in 1956. By early 1957 this will give ACF 40 total stores. Sale includes warehouse at 8590 Page, supermarket at 8455 Gravois. Others leased. Rapp began about 1930 with a small neighborhood store. Opened 2 more in the following 2 years. In 1935 the first 2 were sold. The third, at 3111 Watson Rd converted into a supermarket to begin the chain.
  • December 20, 1956 ad Schnucks giant value markets 4135 Shreve, chambers & west Florissant, 9474 lackland, 9120 Manchester, 4356 Manchester, 6301 St. Louis Ave. [This was the first I found on Schnucks, despite their claim of opening in 1939.]
  • December 1957 meat cutters union dispute with all grocery stores.
  • Thursday 10/2/1957 merger of Bettendorf and Rapp completed today. Both owned by ACF-Wrigley Inc of Detroit. They purchased Rapp in 1956 and Bettendorf earlier in 1957. 
  • 1983 coupon war started by Kroger. They also announced plans to build 5 new stores.
  • Tuesday 10/7/1986: Kroger to sell/close all 54 stores, sell distribution center. Was 3rd largest STL chain. Schnucks (53 existing units) to buy 8 Kroger locations, close 6 existing. Schnucks is #1, National is #2. Independents served by Wetterau are #4. Wetterau is a distributor that services 2,400 independent grocery stores in 26 states! Kroger started doubling & tripling coupons in 1983, causing a price war. Kroger first expanded beyond Cincinatti to St. Louis in 1912 when it bought 25 Mauer Remly Meat & Grocery Co. Kroger cited large number of discount warehouse & independent grocers as reason for closing.
  • Wednesday 10/8/1986: Wetterau Inc to buy 10 of Kroger’s 54 St. Louis stores. These will become Shop ‘N Save. National to buy 26 stores and 560k sf distribution center at 6050 Lindbergh. Two Krogers still under construction: Sarah & Lindell, and north Florissant in Ferguson.  National’s 360k sf distribution center on page will eventually close. National had 45 stores, plus 26 will give it 63 in the metro, plus 8 outside. Heard national would close 9 existing locations. National is owned by Toronto based Loblaw. Schnucks buying Kroger’s at river Des Peres road on south side, Maryland heights, Alton, Cahokia, granite city, and Wentzville. Plus under construction in south county and Brentwood.
  • 11/12/86 elderly upset about Kroger at 3865 Gravois Ave closing. National buying it, but closing. National also buying 4617 Chippewa, will reopen.

Obviously there are huge gaps in my notes. I presume Schnucks bought Bettendorf-Rapp locations from ACF at some point. Eventually I hope to fill in other major mergers/consolidations.

— Steve Patterson

 

Jamestown Mall Site Part 2: Laying Groundwork For New Development Over The Coming 10+ Years

July 22, 2021 Featured, Planning & Design, Retail, St. Louis County, Walkability Comments Off on Jamestown Mall Site Part 2: Laying Groundwork For New Development Over The Coming 10+ Years
Aerial view of the site and immediate surroundings. Source: Apple Maps. Click image to view aerial in Google Maps.

Last week I outlined the problems with the vacant Jamestown Mall, its massive 144.51 acre site, and the surroundings. See Jamestown Mall Site Part 1: Analyzing the Site, Problems, and Options. When you look at the problems the solution becomes obvious.

Problems > solutions include:

  • Vacant 422,533 square feet enclosed mall > tear down mall.
  • Lack of a major grocery store > include site for ALDI-sized grocery store on edge of master plan. Building should be easily connected to new sidewalk network.
  • MetroBus stops along both sides of Lindbergh Blvd adjacent to the site are just shoulder on a state highway, discouraging pedestrian use. No pedestrian infrastructure or access to site > reroute MetroBus through the redesigned site and/or add pedestrian infrastructure along this stretch of Lindbergh Blvd.
  • The Fox Manor subdivision is immediately south of the site, downhill. It only has one way in/out — onto Lindbergh Blvd for cars only > connect the two dead end subdivision streets to new public streets on the site.

Finding a single developer to build out the nearly 145 acre site is proving difficult. Of course, it’s massive. It’s way too much for one entity to take on. Yet most people think if one developer won’t build the mixed-use neighborhood that area residents want then one developer should be allowed to development an awful warehouse complex. Wrong!

The best places in the St. Louis region weren’t built at one moment, by one developer. No, land owners subdivided their land and created building lots, putting in streets & utilities to support those who would eventually buy a lot and build on it.  This is how downtown St. Louis was developed, as well as Kirkwood MO, Florissant MO, Belleville IL. Nearly every pre-WWII downtown or commercial district developed in this manner, over time. New Town at St. Charles was planned by one developer, who also built some buildings. But not all.

St. Louis County needs to master plan the entire site, put in connecting streets & utilities, rezone the site and adopt a form-based code to guide the build out over the next 10-15-20 years. Subdivide the land so a grocery store could own their parcel.  An insurance agent might build their housing unit over their office space. A multi-family housing company might build a few buildings with apartments. A home builder might build on some single family lots.

“There is only one way to eat an elephant: a bite at a time” — Desmond Tutu

Ok. don’t eat an elephant…or even kill one. And don’t expect developers to bite off more than they can chew.

For comparison most of downtown’s central business district would fit in the same 145 acre site: From the Arch grounds to 8th, from Market to Washington Ave.

Ballpark Village is 10 acres and the Cardinals had to split that up into multiple phases because they learned they couldn’t do it all at once.  The Streets of St. Charles project is a 27 acre suburban mixed-use project and it is being phased in.

The Streets of St. Charles, 2016

Below is my crude schematic showing new streets (blue) connecting to all 7 existing site access points, including 2 dead end streets in the residential subdivision to the south. The pink is commercial and/or mixed use, the orange is residential without commercial. The green around the perimeter is a green buffer around the perimeter with a walking path, water, fruit trees, etc.

Click image to see larger version.

My roads shown above in blue would be initial roads. Maybe. At a minimum three of the seven site access points should be connected: one off Lindbergh Blvd, one off Old Jamestown Rd, and one of the two dead end streets in the Fox Manor subdivision. My idea the initial streets 1) have an intersection in the commercial area and 2) connect to the residential subdivision.

Eventually there would potentially be many more streets given the size of the site, but that can happen over time as demand warrants.

A concept from a decade ago with more of the site built out than what I envision.

My main point is the St. Louis County Port Authority, as property owner, should plan it out, put in some streets and utilities and begin to sell the land lot by lot. I think most everyone would agree a well-connected mixed-use neighborhood with a grocery store is the best possible outcome. I just don’t see it happening all at once, but incrementally over time.

— Steve Patterson

 

Jamestown Mall Site Part 1: Analyzing the Site, Problems, and Options

July 15, 2021 Featured, Retail, St. Louis County, Suburban Sprawl Comments Off on Jamestown Mall Site Part 1: Analyzing the Site, Problems, and Options

My blog posts about Jamestown Mall are few. In 2011 a poll followed by the poll results with a few thoughts. In 2016 I posted that it had been two years sine the mall permanently closed. My 2011 visit was done while the mall was open, I arrived via MetroBus using my power wheelchair.   As it had been over a decade since my last visit, we recently drove up to the dead mall to reacquaint and get current photos.  Driving allowed me to take in more of the overall area.

The first site entrance going clockwise is the southern entrance off of Old Jamestown Road. Designed for vehicles pedestrians from the areas to the south have also used this entrance despite lacking an accessible route into the site.

Some things have changed in the last decade, others have not. Today I want to share with you my approach to analyzing the site, its surroundings, listing the various problems I see, and what options exist for moving forward. The 2nd part will be my conclusion, offering a solution.

Aerial view of the site and immediate surroundings. Source: Apple Maps. Click image to view aerial in Google Maps.

First, a little history courtesy of Wikipedia:

Construction began on the mall in 1972. Its anchor stores at the time were Sears and Stix Baer & Fuller, a local chain based in nearby St. Louis. The Stix store was converted to Dillard’s in 1984 after Dillard’s acquired the chain. Famous-Barr (now Macy’s) was added as a third anchor in 1994, and two years later, JCPenney relocated to the mall from an existing store in Florissant. A movie theater was also added in the 1990s.

Jacobs Group sold the mall to Carlyle Development Group in 2003. At the time, the complex was approximately 30 percent vacant. In April 2006, Dillard’s Inc. announced the closure of the Jamestown Mall store, and Sears closed two years later.

Carlyle announced redevelopment plans in 2008. Under these plans, the former Dillard’s would be converted to offices, and its wing would be closed to retail. A year later, St. Louis County hired researchers from the Urban Land Institute to analyze the mall’s viability as a retail center. The study found that the center was no longer viable as a shopping mall because it overlapped with existing retailers in the area. These plans were canceled in 2009 when the mall developers lost financial support from the county following an attempt to auction the former Dillard’s store. Further plans in 2010 called for the demolition of everything except the JCPenney and Macy’s stores, with the rest of the complex to be re-developed as a mixed-use center. In June 2011, a furniture store called Central States Liquidation opened in the former Dillard’s. The JCPenney Outlet store, which was renamed JC’s 5 Star Outlet, csed in late 2013.

In late 2012, gas service to the mall was shut off but later restored. The mall’s closure was announced in November 2013 due to the heat being shut off. The closure of the Macy’s store was announced in January 2014, leaving the mall with no anchors. Jamestown Mall finally closed it doors on July 1, 2014.

For a long time one or more anchor stores had different owners than the remainder of the mall, but in 2017 the St. Louis County Port Authority acquired ownership of the mall and parking to make redevelopment easier. The exception is a small outparcel strip between the two driveways connections to Old Jamestown Rd., on the west side of the site. Appropriately, this is owned by a funeral home.

Here are some basics for analysis:

  • Municipality: None, unincorporated St. Louis County
  • School District: Hazelwood
  • Fire Protection District: Black Jack
  • Mall building: 422,533 square feet
  • Main site: 142.42 acres
  • Outlot building: 2,509 square feet
  • Outlot site: 2.09 acres
  • Total area of combined site: 144.51 acres (0.2258 square miles)
  • Site access points: seven total from public streets, five mall drives plus two dead end streets in Fox Manor subdivision. One of the five mall drives includes a signalized intersection. Photos of each below.
  • Surrounding areas include older & newer suburban housing, largely stable middle class. Part of the surroundings become rural very quickly. The area is lacking a major grocery, the nearest is 3.6 miles from the site.
  • Vehicular access is excellent, but pedestrian access is poor. The only pedestrian access is the public sidewalk on the east side of Old Jamestown Rd., this connects to the south. There are numerous MetroBus stops in both directions along Highway 67 (aka Lindbergh Blvd) but no pedestrian infrastructure exists to get to/from the stops.  Photos of some orphaned bus stops below.
  • Topography: Mostly flat where mall sits, otherwise gently sloping downhill to the south. Prior to the mall the area was rural, with ponds and nothing altering the natural flow of rainwater to Coldwater Creek on the south, just beyond the site boundaries. The topography isn’t what it was before the mall, it was changed to create a mostly level spot for the building a parking lots.

By comparison the mixed-use Streets of St. Charles project is 27 acres.  Again, the Jamestown Mall site is 144.51 acres — more than 5 times larger!

The most recent proposal was for the mall site a massive warehouse operation, which was met with local opposition.

The St. Louis County Port Authority, which owns the 145-acre site near Missouri highways 67 and 367, will issue a request for proposals next month for a contractor to abate the property, Chairman John Maupin said, calling it the first step to tearing down the former mall building.

Demolition would be a “very expensive process,” Maupin said, but it is necessary to attract potential buyers, as the building is blighted “beyond any sort of redemption. Pressed for a cost estimate, Maupin said clearing the entire site could cost up to $10 million.

The announcement comes a week after a Kansas City-based developer’s plans to turn the mall into a large warehouse site were scrapped amid opposition by Councilwoman Shalonda Webb, who represents the area. Webb said residents overwhelmingly prefer a mixed retail site or community center. (Post-Dispatch)

I’m very happy the awful warehouse proposal is dead, and glad the old mall will be razed and the site cleaned up. It’s excellent area residents didn’t give into the tired notions that “anything is better than nothing” and “anything is better than what it there now.”

So what are the options:

One option is do nothing after demolition, let nature take over the land again. Another is to reopen it up to bidders for whatever they propose.  A variation is reopen for bidders with some limitations, such as including a mixed-use component. It’s very clear the area residents prefer a mix-use project, not a single use. They also would like a grocery store, which is necessary given how far away the nearest is.

In the meantime, below are recent photo of the 7 site access points. Also below are examples of bus stops just on a highway shoulder.

The northern mall entrance off Old Jamestown Rd
Looking north toward Lindbergh Blvd
Bus stop on eastbound Lindbergh Blvd, just east of Old Jamestown Rd. This bus stop wouldn’t work for those of us who use a mobility device.
Contining east on Lindbergh Blvd another auto drive
Next entrance is a signalized intersection
Followed by another bus stop of limited use. As this is a state-controlled highway they should be the ones to install pedestrian infrastructure.
And the final mall entrance…for vehicles
Up next is the Fox Manor subdivision. The only vehicular entrance is this onto four fast lanes of Lindbergh Blvd.
Brown Fox Dr has nice mature trees, but only 9 houses before dead ending at the mall site. The original developer planned to expand this direction.
Fox Chase Dr also has nice mature trees and 10 houses.
It also dead ends at the mall site. The Fox Manor has numerous cultural-de-sac streets that back up to the mall site, but two streets were planned for expansion.
Houses on the cul-de-sac of Silver Fox Dr are the closest to the existing mall structure.

In part 2 I’ll explore my preferred option.

— Steve Patterson

 

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