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BREAKING! New MLS Stadium Sponsor to be Announced Monday

April 1, 2023 Featured, MLS Stadium No Comments

Last year ST LOUIS CITY SC, the latest MLS expansion team, announced a stadium naming partner only to announce later that deal fell through.

The downtown-based home of St. Louis CITY SC is now known as Centene Stadium, it was announced Tuesday.

The expansion club, which will become Major League Soccer’s 29th team upon competing in 2023, has entered a 15-year naming rights partnership with the multi-national healthcare enterprise.

mlssoccer.com February 15, 2022

The team released a slick video via Twitter:

A little over 6 months later, Centene was out!

ST. LOUIS — Centene Corp. has backed out as the naming sponsor for the new Major League Soccer stadium here, just eight months after striking the deal.

St. Louis City SC’s stadium will now be called CITYPARK, the team said Tuesday, and it is searching for a new naming sponsor.
The Clayton-based health insurer’s decision marks the first major upheaval among the team’s corporate sponsors that include some of St. Louis’ most well-known businesses, such as Anheuser-Busch and Purina.

St. Louis Post-Dispatch

The thrilling home matches have been at CITYPARK — yes, all caps. According to sources today a new stadium sponsor will be announced Monday.

Dirt Cheap’s mascot Clucky promoting the Blues NHL team. Monday expect to see Clucky outfitted in STL City SC kit! Fun fun!

Another well-known St. Louis company has stepped up. The new name will be, ironically, Dirt Cheap Stadium. MLS rules prohibited it from being called Dirt Cheap Beer & Cigarettes Stadium. Carol House Furniture was a close second.

This is sort of in the family. STL CITY SC’s main owners are related to the late Andy Taylor, founder of Enterprise Rent-A-Car. Dirt Cheap Beer & Cigarettes was founded by Paul Taylor, Andy’s 2nd cousin. Not to be confused with Andy’s late brother Paul.

Note, the person many of us remembers from Dirt Cheap commercials was not founder Paul Taylor, but employee Fred Teutenberg.

Enjoy tonight’s home match hosting Minnesota United FC at CITYPARK. In two weeks we’ll host FC Cincinnati at Dirt Cheap Stadium…even though tickets, food, beverage are anything but dirt cheap.

— Steve
St. Louis urban planning, policy, and politics @ UrbanReviewSTL since October 31, 2004. For additional content please consider following on Facebook, Instagram, Mastodon, and/or Twitter.


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