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Culinaria Responds To Competition From Fields Foods, Improves Produce Department

When Fields Foods opened in January on the near south side, just south of downtown, those of us who’ve regularly shopped at Culinaria at 9th & Olive were envious of the produce selection. Culinaria also noticed, prompting changes in their produce department.

New/updated display system allows more produce to be displayed
New/updated grid display system allows more produce to be displayed
Fields foods display is significantly taller, Culinaria has windows that tall shelving would block
Fields foods display is significantly taller, Culinaria has windows that tall shelving would block
Culinaria closed a walkway to give more room for fruits & vegetables.
Culinaria closed a walkway to give more room for fruits & vegetables. The windows can be seen in the background.
The view of the side behind the bananas.
The view of the side behind the bananas.

The selection is still lacking compared to Fields Foods, but greatly improved over what it has been.  Glad to see management is willing to change when a tiny upstart opens not far away. It’ll be interesting to see how both respond when Whole Foods opens in the CWE late next year.

— Steve Patterson

 

The Indoor Mall No Longer Retail King

In the St. Louis region a number of once bustling malls are gone or are on life support, let’s take a look at some examples.

St. Louis Centre

In the 1980s St. Louis Centre was a briefly-popular mall downtown, now it’s a parking garage with sidewalk-facing retail.

St. Louis Centre, April 2006
St. Louis Centre, April 2006
Top level of the MX Garage, August 2012.
Top level of the MX Garage, August 2012.

Union Station

Union Station came online at the same time, but the retail aspect faded after a few years.  The new owner plans to use the former retail area for meeting/convention space.

The midway was once lined with shops
The midway was once lined with shops

Jamestown Mall

Jamestown Mall in North County is still open, though it was closed twice this winter due to low indoor temperature.

After nearly a three-week closure, Jamestown Mall reopened on Friday.

The mall was shut down on December 20 because parts of the building were not properly heated.

The closure did not affect Macy’s, Sears Tire and Auto Center, JC Penney or Dillard’s. (Fox2)

This mall has been on life support for years, in 2011 there was talk of razing most of the mall and building a New Urbanist village on the site.

Most of the food court is closed, only four stalls still operate, 2011
Most of the food court is closed, only four stalls still operate, 2011

Northwest Plaza

Originally built as an outdoor mall, enclosed later, finally closed and is being replaced:

The crowds and stores were long gone. Northwest Plaza, once billed as the world’s largest shopping center, stood decaying at one of the busiest intersections in metro St. Louis, done in by new malls in more upscale areas.

Brothers Robert and P. David Glarner announced plans to buy the mall at Lindbergh Boulevard and St. Charles Rock Road and began seeking tax money for most of the redevelopment costs — nearly $50 million. (stltoday)

The site will be known as The Crossings at Northwest.

Demolition of Northwest Plaza, September 2013
Demolition of Northwest Plaza, September 2013

River Roads Mall

River Roads Mall was razed but only the edges of the site have seen new development. See Former River Roads Mall Site Vacant, the Few New Buildings Aren’t Pedestrian Friendly

The mall was located far from Jennings Station & Halls Ferry, not designed to welcome pedestrian shoppers
The mall was located far from Jennings Station & Halls Ferry, not designed to welcome pedestrian shoppers

Crestwood Mall

Crestwood Mall, later renamed Crestwood Court, closed in July 2013:

It’s been more than a year since Chicago-based developer Centrum Partners LLC introduced plans to convert the dilapidated Crestwood Court mall into an entertainment plaza.

A couple of barricades and piecemeal auctions of mall fixtures have been the only sign of activity in Centrum’s $121.3 million redevelopment plan. That changes tonight, when the St. Louis area’s oldest mall officially closes its doors to the public for the last time. (stltoday)

As far as I know redevelopment plans have stalled. For a few years the mall spaces were leased for local artists at little to no rent.

West County Center

This mall opened in 1969, blighted & razed in 2001, reopened in 2002. Since then a department store was razed and a new outdoor-focused entry was built that includes restaurants and a bookstore. Inside the original high standards from 2002 have been lowered.

And my childhood mall in Oklahoma City:

Forty years ago today Crossroads Mall opened not far from my house, it was the largest mall in Oklahoma.

A Crossroads Mall  entrance, August 2009
A Crossroads Mall entrance, August 2009

When I visited in August 2009 all four anchor department stores had closed and many interior spaces were vacant. In 2010 NPR’s All Things Considered did a story on the mall, using my image with permission. See Why The Fed Owns A Mall In Oklahoma City.

At the time I thought Crossroads was dead. Crossroads was sold and the new owners have renamed it Plaza Mayor at the Crossroads. Their concept is a focus on the hispanic population:

OKLAHOMA CITY, Oklahoma (April 25, 2013) – Something big is happening at Crossroads Mall in Oklahoma City, and it may not be what you think. When new owners, Raptor Properties bought the mall in late 2011, the most likely scenario was complete demolition. Luckily for Oklahoma, this original plan has taken a complete 180, and Raptor has partnered with The Legaspi Company to convert Crossroads Mall into Plaza Mayor at the Crossroads.

The change in paradigm will not attempt to resuscitate this mall into its original form, but rather re-imagine a new vision to take advantage of changing demographics. The partnership has unveiled its new plans to convert Crossroads Mall into the nation’s newest Hispanic cultural and commercial center. This has been a successful model, now seen all over the United States in such markets as Atlanta, Phoenix, Los Angeles and Fort Worth with similar properties.

The driving force behind many of these successful implementations has been California-based realty firm, The Legaspi Company. Raptor Properties has brought that experience and success to Oklahoma by partnering with this firm to oversee the implementation here in Oklahoma City.

Instead of relying on big department stores as the driving force behind traffic, the establishment of a cultural center with weekly programming now becomes one of the first building blocks in bringing families back to the property. This is good news to many cultural and arts organizations constantly struggling to find ways to deliver these types of programs to an under-served population. It is also good news to the Hispanic community seeking opportunities to teach their children more about their cultural heritage. Pilot events since last August have already resulted in a positive response. Each event has produced an average of 2-3 thousand patrons.

Sunday, March 31st, was no exception as the building will be hosted a 10,000-egg Easter Hunt for Hispanic families. The event sponsored by Homeland and Tyler Media was host to over 5000 people. That date also marked the official start of weekly cultural programming, featuring the state’s largest mariachi, Mariachi Orgullo de America.

On March 27th, Raptor announced the acquisition of the building that previously held Dillard’s to house a key element of this new model, the Mercardo. The Mercardo will be a 200+ vendor marketplace designed to serve as a business incubator, offering accessible retail space to a wide variety of products and services.

Other elements that will make the center a new home for Hispanic families will include many commodities focused on the comfort and entertainment of the oldest to the youngest members of these families. Such commodities include increased restroom capacity, increased soft seating including lounges, more restaurants, more play areas and kid’s activities, community services, a health services, financial services, and other non-traditional offerings that would seem out of place in mainstream malls.

Plans unveiled yesterday included architectural rendering of new entrances, a performing arts center, the retail business incubator, and other proposed uses. The hope is that Plaza Mayor will join the list of successful implementations throughout the country, and it is well on its way with 15 new contracts signed since the end of March, and increasing interest from additional national tenants.

From what I’ve seen online this strategy is working. I hope to see in person on a future visit to Oklahoma City.

— Steve Patterson

 

From Food Desert to Food Oasis, The St. Louis Grocery Market Has Changed

For many years St. Louis’ near south side was a food desert:

Food deserts are defined as urban neighborhoods and rural towns without ready access to fresh, healthy, and affordable food. Instead of supermarkets and grocery stores, these communities may have no food access or are served only by fast food restaurants and convenience stores that offer few healthy, affordable food options. The lack of access contributes to a poor diet and can lead to higher levels of obesity and other diet-related diseases, such as diabetes and heart disease. (USDA)

With the recent opening of the Save-A-Lot in Jefferson Commons and Fields Foods last week, this former food desert is now a food oasis.  St. Louis still has a number of food deserts, but this is slowly changing. Let’s take a look at the near south side.

Jefferson & Lafayette used to have a Foodland, but it closed years ago. On the SE corner an ALDI used to serve the same customer base, but it also closed years ago.  Less value conscious customers have always had to go outside the area for their groceries.  Now the grocery needs of most everyone should be met with two new grocery stores: Save-A-Lot and Fields Foods.

Save-A-Lot

The Save-A-Lot opened in the southern portion of the old Foodland space, now known as Jefferson Commons. I was at the community meeting in May 2012 when it was announced that Save-A-Lot was announced as the grocery store coming to the development, the reaction in the packed gymnasium was mostly disappointment. Save-A-Lot, based in Earth City, is a subsidiary of Minnesota-based SuperValu.

The new Save-A-Lot store on south Jefferson
The new Save-A-Lot store on south Jefferson
The fresh produce section of the new Save-A-Lot impressed me when we shopped there in mid-December
The fresh produce section of the new Save-A-Lot impressed me when we shopped there in mid-December

I’m not a huge fan of Save-A-Lot or ALDI’s, but I’m also not too snobby to shop at either, on occasion.  We stopped in to shop at the new Save-A-Lot in December and I was very impressed. Sure, cases of product with the front of the boxes cut off doesn’t make for a special shopping experience. As a label reader, I rarely found an item with a bar code that didn’t contain items I won’t consume (high fructose corn syrup, for example). That said, the fresh greens & other produce was much better than I expected, beautifully displayed at the entry too.

Nice for the immediate area, but nothing to make me hop on a bus every week to shop.

Fields Foods

This new concept is what changes the local grocery market. Years ago downtown developer Craig Heller opened City Grocers to help sell more lofts. Better than nothing, it was an upscale convenience store: limited selection with high prices. When Schnucks opened Culinaria in 2009 Heller wisely shuttered City Grocers.  Fields Foods is also an effort by a real estate developer, Chris Goodson of Gilded-Age, but the similarities end there.

Fields Foods at 1500 Lafayette Ave
Fields Foods at 1500 Lafayette Ave
Great produce selection
Great produce selection

Fields Foods is part of a bigger concept:

The St. Louis Food Hub is a unique social enterprise that distributes, processes and retails foods from local farmers and food producers. Headquartered in the midst of the city’s historic Lafayette Square district, the food hub is a collaborative effort between three businesses that share the same vision.

  • Fields Foods is a full-service grocery store specializing in bringing local foods to local shoppers.
  • Virtual Food Hub is an online platform where local farmers and those who purchase their products connect to do business.
  • Farm to Family Foods is a distributor, processor, and wholesaler of local foods.

Together, these Food Hub companies are pioneering the effort to consolidate a regional food system, setting new benchmarks for food desert remediation and breathing healthy life into urban renewal.

At the opening they talked about opening more Fields Food stores. Perhaps on the near north side?

Organic foods are an option
Organic foods from brands like Westbrae are an option
Familiar brands are also on the shelves
Familiar brands are also available, catering to different budgets

The Best Choice brand is an affordable line of products from Kansas City based Associated Wholesale Grocers, these products are also available at stores like Save-A-Lot and Straub’s. Fields Foods has a nice salad bar, hot food bar, deli, etc. We were there for the ribbon cutting on Friday and returned on Saturday to shop.

Impact

Fields Foods is larger than Culinaria, so it’s able to offer a wider selection of products. I can see myself taking the short bus ride to shop here once or twice a week.  Others may stop by when driving to/from downtown.

The other store that will be impacted is Local Harvest Grocery, on Morgan Ford at Arsenal. Local Harvest carries a decent selection of organic and local products, Fields Foods will cut into that market. How much isn’t known yet.

When Whole Foods opens at Euclid & West Pine in 2015 it’ll be equal distance to downtown as Fields Foods, so it’ll be interesting to see what happens then. I’ve been frustrated by Culinaria’s selection for years, their recent modifications improved things a bit. Hopefully Fields Foods will be a wake up call to Schnucks that they can’t continue merchandising Culinaria the way they have been.

Future

As mentioned, we still have some areas that are a food desert.  These areas could benefit by having a Fields Foods to provide a source for quality food and employment. I also wonder if the changes in the local market, especially the upcoming Whole Foods, will cause Trader Joe’s to get serious about a location in the city? I don’t like the initial site plan of Midtown Station, but the location would be excellent.

Also, Fields Foods might fail, predicting the grocery market isn’t easy. National chain Wild Oats, before being bought by Whole Foods, opened a second St. Louis area store in Chesterfield.  Despite the affluence of Chesterfield the store failed and closed.  After sitting vacant for a few years, a Trader Joe’s opened in the space.  Local Harvest Grocery opened a 2nd location in Kirkwood in late 2012, but it closed less than a year later.

The Kirkwood location of Local Harvest Grocery was open less than a year. Source: Facebook
The Kirkwood location of Local Harvest Grocery was open less than a year. Source: Facebook

I think Fields Foods is making a big enough entry into the local grocery scene that some other stores, like Culinaria, will notice. Given the population isn’t increasing, every dollar spent at a new store is a dollar not being spent at an existing store.

I hope Fields Foods propers and opens new locations, each with good pedestrian access.

— Steve Patterson

 

I Really Wanted a Bowl of Papa FaBarre’s French Onion Soup

The other day I was out taking photos and passed by the Railway Exchange Building that used to have a Macy’s and before that Famous-Barr. It was cold out and I pictured myself inside Papa FaBarre’s having a warm bowl of the French Onion Soup (recipe).

ABOVE: The entrance to Papa Fabares on the 2nd Floor of Macy's
The entrance to Papa Fabarre’s was on the 2nd floor, September 2009. It closed in 2011 when Macy’s downsized the store, click image for more info.
Peeking into Papa Fabarre's in September 2009
Peeking into Papa Fabarre’s in September 2009

I only are in Papa FaBarre’s a few times, but I had many meals in the St. Louis Room on the 6th floor. The soup was also available there as was a salad bar.

I don’t miss a downtown department store because I’ve never been a fan of the traditional department store retail model. Macy’s closed the downtown store this summer.

For vegetarians that want to make the soup without beef stock here’s a recipe I’ll be making this weekend. No post tomorrow, I’ll be cooking.

— Steve Patterson

 

6th Street Facade of One Financial Building is Retail Ready

In November I suggested that Stifel missed an opportunity for good urbanism by putting a sculpture at Broadway & Washington corner of their building, One Financial, rather than corner a corner retail space. Here’s how the corner looks now:

Bear vs. Bull sculpture by  Harry Weber
Bear vs. Bull sculpture by Harry Weber at Broadway & Washington

I finished that post with “They can still create an active corner on the west side, at 6th — facing MetroLink.” I still wish something more active was on the front corner, but the 6th Street side is made for retail.

The NW corner of One Financial at 6th & Washington, adjacent to the Convention Center MetroLink station
The NW corner of One Financial at 6th & Washington, adjacent to the Convention Center MetroLink station
At a back door we can tell the interior floor is even with the sidewalk making access easy.
At a back door we can tell the interior floor is even with the sidewalk making access easy.
The 6th Street facade was designed new to have  retail space
The 6th Street facade was designed new to have retail space
Entrance to the retail space has existed since 1984
Entrance to the retail space has existed since 1983, before St. Louis Centre opened across the street
This retail space is very visible from the new 600 Washington lobby.
This retail space is very visible from the new 600 Washington lobby across 6th St
Same point looking toward Washington Ave we see the MX with Pi Pizzeria on the ground floor, mote MetroLink entrances, The Laurel Apts, Embassy Suites, and the future Blues Hall of Fame.
Same point looking toward Washington Ave we see the MX with Pi Pizzeria on the ground floor, mote MetroLink entrances, The Laurel Apts, Embassy Suites, and the future Blues Hall of Fame.
One Financial's 6th St facade as seen from across the street at the top of the MetroLink stairs
One Financial’s 6th St facade as seen from across the street at the top of the MetroLink stairs
Next door  the base of the parking garage was also designed for retail uses
Next door the base of the parking garage was also designed for retail uses

I’m very aware there’s already lots of vacant retail space available, but this large space in One Financial has great visibility at a corner busy with locals and visitors: location, location, location! Retailers looking for the right space are going to hire a commercial broker to search listings to find the right location, it it’s not listed they’re not going to consider it.

I’d much rather see a “retail space for lease” sign than closed office blinds. Stifel needs to relocate anyone in this space to another floor in the building and get this space on the market.

— Steve Patterson

 

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