A couple months back I took a look at a mile stretch of South Broadway, from Cherokee to Chippewa (see A Look At South Broadway Through The Marine Villa Neighborhood). At the time I thought about looking at Chippewa, each time I went down Chippewa on the #11 to/from Target I admired the buildings. For years I’ve admired the mile stretch of Chippewa St between Jefferson Ave and Grand Blvd., I’d even walked, biked and scootered parts years ago. I had to travel it again though.
Quite a stretch! Chippewa Ave was never a commercial street the way Cherokee St was, and still is, but it had many neighborhood corner stores. For decades now people have been driving to bigger and bigger boxes to buy merchandise so these storefronts are no longer critical for daily needs.
However, all over this city we’ve seen cafes, niche retailers and others do well in these spaces. With a cohesive marketing plan Chippewa could become a cool street for new businesses. Attract the gays and hipsters to get those vacant storefronts occupied!
Getting someone to take charge will be a challenge though, the south side of Chippewa is in the Dutchtown neighborhood and the north side is in the Gravois Park neighborhood. This gives the mile road a split personality, although neither focus on it because it is an edge.
On the positive side, all but the last block before Grand are in the 20th Ward. I’ve known Ald. Craig Schmid for years and he’s a very nice guy, but I don’t see him leading an effort to attract hip new businesses — they might want serve alcohol in disproportionate quantities to food.
A few years ago, when I was still a real estate agent, I listed and sold the first house on Virginia Ave just south of Chippewa. Thus, I realize the area has real, and perceived, issues but I also think it is worth fighting for. I’m unwilling to write it off, saying the all mighty market has spoken. The market is always changing! In my 22+ years I’ve seen an enormous amount of positive change because people weren’t willing to just discard entire neighborhoods. With some effort the market could be altered to see this mile Chippewa as an eclectic gem.
Lsat year one of the big controversies was the threat of demolition of the “flying saucer” on Grand adjacent to the Saint Louis University Campus (the Del Taco tenant had just closed). In June 2011 I wrote a post trying to find justification for razing the iconic structure (see Pros & Cons of Saving the 1960s Flying Saucer at Grand & Forest Park), the following are selected quotes:
“I won’t lose any sleep if the Del Taco is razed but I will be mad as hell if some generic anti-pedestrian strip mall is built in it’s place.”
“I can picture the Del Taco structure gone, replaced with a high-design modernist structure to compliment the other buildings. But I don’t think that’s what we’ll get.”
“If I were developing this site I’d use the Del Taco building as a draw. Renovate the building and accenting it with great lighting, new pedestrian-friendly site design connecting to a new structure to the east on the existing surface parking lot. I can see the building not as a fast food joint but as a pub with a focus on great outdoor patio seating. This could become THE corner where SLU students hang out.”
“Most developers would kill to have such a widely known building to attract customers to their development! Certainly the 24 hour drive-thru is nice after you leave the bar but let’s face it, the use of the building can easily change.”
“Razing this building makes zero sense no matter how you try to look at it, believe me I tried!”
I couldn’t justify razing the building. Thankfully the developer changed his mind — or the demolition threat was just a clever way to demonstrate to prospective tenants the affection many in St. Louis have for the building. If so, well played!
To refresh your memory let’s go back a bit.
For the poll this week I want to get a sense of your initial reaction to the change to the building. The poll is in the right sidebar (mobile users switch to full layout). The poll will be open until Sunday October 7th and results will be presented on Wednesday October 10th along with my detailed take.
For a while now I’ve been thinking about doing a post on the huge boarded building on Lafayette Ave but I didn’t have time to do the research. Then I received a review copy of Jim Merkel’s new book: ‘Beer, Brats, and Baseball: St. Louis Germans‘ and there among the many stories was the history of the building.
Jim Merkel sent me the text from that story from the book to use as a preview for you here:
The Place for Gemuetlichkeit
In the years before America fought the Nazis and Japan, Das Deutsche Haus was the place for all things Gemuetlichkeit. Opened in 1929 after a campaign that included help from such German luminaries as former mayor Henry W. Kiel, it soon became the center of German-American life here. The four-story brick building at 2345 Lafayette Avenue was the home of seventy-six German societies within three years after it opened. Built for $380,000, it had meeting rooms and halls able to accommodate crowds from 40 to 1,200. The building was full of activity.
Carl Henne, a St. Louisan born in Germany, remembered those days in a 1972 article in the St. Louis Globe-Democrat. “It became the home Hall, which was right across the street,” he said. “We had balls, dances, concerts and Christmas parties there. Every Sunday night we used to always someone to talk to.” He liked it so much that he chose it as the place for his wedding breakfast.
Then came the war, or at least the events leading to the war. In January 1939, word got out that Colin Ross, an agent for a Nazi publishing house in Germany, wanted to give a speech at the German House about the German occupation of the Sudetenland. Groups ranging from labor groups to the VFW to the American Legion to the St. Louis Council for American Democracy protested. Seeing the uproar, the board of directors of the German House turned the request down. Later, when the war started, the name was changed to the St. Louis House. Otherwise, though, it remained a place for Germans.
When the war ended, the name reverted to the German House. But times were different. People were leaving the city and didn’t feel safe in the neighborhood. Poor finances almost forced the place to close. Still, it remained a popular place for local German groups to have their offices and for events. “We had 800 people at our affair last fall,” Henne, the president of the Schwaben Singing Society, said in a 1972 Globe-Democrat article. “If the neighborhood and parking get better again more German societies will go back — there’s no better place in town. The acoustics are great.” The acoustics were so good that the St. Louis Symphony recorded an album at the German House, produced by Columbia Records. But the place wasn’t good enough to survive just on Germans, and an owner said anyone who wanted to could use it. A Mexican bar and restaurant opened in the basement. The bowling alley closed. It was a matter of time before the place joined the ranks of shuttered German gathering places.
The German House was just one of the buildings Germans put up around St. Louis to gather for singing, dancing, exercising, arguing, or the theater. One was the Strassberger Music Conservatory. The three-story building at Grand Boulevard and Shenandoah Avenue once was a place to celebrate the city’s German music culture after it was built in 1904-05. Today it has a mix of upscale apartments, offices and stores.
Another building originally meant for a gathering place of Germans stands at 2930 North Twenty-first Street. In 1867, German settlers founded the Freie Gemeinde, or “Free Thinkers” Congregation. The building was home of a Gesangverein (choral club) and a library with three thousand books.
Some other buildings in the city formerly served as homes for Turner groups. They include the North Side Turnverein, 1925 Mallinckrodt Street, and the South St. Louis Turnverein, 1519 South Tenth Street. One building that is home to a still-active group is the Concordia Turners, 6432 Gravois Avenue. But that’s an exception. Almost all have a different purpose from the original German intent, and that includes the German House.
The end for the German House came in 1972, when the Gateway Temple of St. Louis, Inc. bought it for a church and school. In 2007, the Church of Scientology of Missouri bought the building for $1.6 million. Church officials plan to renovate the building, which would include a counseling area, classrooms, and an area for services. But for now, it’s unused.
The building doesn’t appear to be listed individually on the National Register of Historic Places, but it’s included in the Lafayette Square Historic District (PDF of nomination).
The building was just a decade old when Germany invaded Poland, suddenly a bad time to be of German ancestry. Had WWII never taken place would the building still be open and filled with German societies? Would it have shuttered anyway due to the city’s population decline? Of course, we’ll never know the answers.
More relevant questions are in present time; does the Church of Scientology of Missouri still have plans to renovate and occupy the building? If so, would the public get a chance to see the interior at any point?
Pick up a copy of Jim Merkel’s new book for a fascinating look into the German part of St. Louis history.
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