Earlier in the week I found myself on the 2nd floor of A.G. Edwards’ main building and next to the soda machines were some employee brochures. In a few prior posts I had been a bit critical of the A.G. Edwards campus. Wait, that is an understatement. I started off with an expletive laced rant last November.
Street Smart: Facts you need to know about the A.G. Edwards campus and your safety.
I could not believe this brochure. As soon as I read it I was furious. Sure, it is wise to advise employees about safety but you can do it in a way that doesn’t scare them so much they don’t explore the city.
Crime can happen anywhere and at any time.
A.G. Edwards is committed to providing a safe and secure environment for employees and visitors.
The Security Department has prepared “Street Smart” to help you avoid becoming a crime statistic. With that objective in mind, here are some suggestions that will hopefully keep you safe, secure and, above all, “Street Smart.”
Oh, good start. I can just see the new suburban employee that doesn’t know the city just having fears reinforced by such language. It only gets worse.
They are told while driving to lock your doors because, “a driver is especially vulnerable immediately after parking or when stopping for a traffic light or stop sign.” Other sections while driving include “be aware of your surroundings”, and “have your keys ready.”
The first subheading after “If your car breaks down” is, funny enough, “Avoid a breakdown.”
I love it. For your safety have “plenty of gas and good tires.” This is good,
“If you have tire trouble in an area of town where you don’t feel safe, keep driving, but go slowly. Tires and rims can always be replaced.”
Granted, if you get a flat directly in front of a crack house then stopping and changing the tire may not be advisable. However, i lived across the street from a crack house for over a year and never had any problems (and no, I was not a client).
In the ‘While Walking’ portion of the brochure the first subheading is good advice — “Know your surroundings, and walk with a purpose.” Makes sense. But the paragraph that follows is just fear mongering:
“Studies indicate that muggers target those who send out a signal of vulnerability. People, who walk down the street looking preoccupied, with their eyes glued to the pavement ahead of them, are especially vulnerable. Let your body language show that you’re alert – in other words, that you’re not a good target.”
The entire brochure (3-panel letter sized) includes very sound advice but in a way that would discourage employees from walking and exploring the city. The safest sidewalk is a populated sidewalk and the A.G. Edwards campus creates lifeless sidewalks. If the area around their campus is not safe it is not because it is in the city but because all their parking lots and parking garages have removed diversity from the streetscape.
If only A.G. Edwards’ architects and planners would have had some urban design “street smarts” the area would likely be more vibrant.
– Steve